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Who We Are


Welcome, and thank you for stopping by to check us out.

It was a very personal experience in 2011 (more) that seriously focused my attention on olive oil for the first time. I did a lot of reading (Tom Mueller's book 'Extra Virginity' was fascinating), visited top producers in Spain, Italy and Greece who answered endless questions,and took the ONAOO tasting course, which really showed me how little I knew. I continue learning and being fascinated.

I believe you want to know enough to select REAL fresh olive juice (extra virgin olive oil), with all its incredible health benefits, instead of the refined or fake stuff littering our grocers shelves.

I select extra virgin olive oils from lab reports (which you receive with your order), looking for quality, polyphenol counts, and olive variety, in that order.  All are exceptional, from the early harvest, international prize winners, estate bottled and 100% guaranteed. 

 My strong underlying focus is on good health which explains the emphasis on high and very high polyphenol counts (more).  The bitter, peppery taste of antioxidants and anti-inflammatories is simply unacceptable to some, so we have the most delicate oil from the Arbequina olive (217 polyphenol count) to help those palates adjust to this new taste in the gentlest possible way.

From this level up it's an exciting and surprising voyage of discovery. We try to have as many sample varieties as possible so you can experiment and enjoy these new taste sensations easily all the way up to over the 1000 polyphenol count level.

All comments and questions are welcome. Your feedback will help us serve you better.  You can contact us by clicking here.

Jill den Hertog